Geico Racoon Commercial

I was watching TV when I saw this commercial and it made me not only laugh but also think about why some companies use different marketing aspects to get people to buy their product. I think the target audience for this ad specifically is people with a good sense of humor and people who like other people with a good sense of humor. When dealing with something like car insurance that’s kind of scary if your a new driver or nerve racking even if your an experienced driver because you always want to get the best deal when buying a service. So having a funny commercial makes the viewer feel more comfortable and it gives more of a friendly feeling so that you’ll want to chose them as your insurance provider. They also made the raccoons relate to us. They had the raccoons digging through the garbage for food which is something we don’t do but one of them ate something gross and he told his friend to taste it. Then the narrator said “If you taste something bad, you want someone else to try it. It’s what you do.” That is something that people tend to do so we already associate ourselves with the raccoons and their business. It makes us feel like they get us.

https://www.ispot.tv/ad/AW_9/geico-raccoons-cmon-try-it-its-what-you-do